BCG2 Employee Directory

Advertising ServicesAuckland, New Zealand2-10 Employees

BCG2 is an Auckland-based advertising services agency that positions itself as a blend of business insight and creative execution aimed at driving client growth. The firm offers integrated services across brand and digital strategy, digital design and development, content creation, brand design, healthcare, data strategy, social, sustainability, and behavior change, targeting clients seeking measurable growth through cohesive branding and communication. Its client base includes brands and organizations across various sectors, including rural insurance and real estate, with a focus on developing brand platforms and campaigns that support positive behavior change and effective brand storytelling. BCG2 operates within the advertising services industry and emphasizes transparent client relationships and ethical practices as part of its approach, while leveraging connections within the broader WPP network for access to industry intelligence. The company is based in Auckland, New Zealand, and has a history of collaborations and partnerships, including a notable merger in 2025 and prior work with organizations such as Beef + Lamb New Zealand and Safekids. A recent development noted in industry coverage is the 2025 merger with Crave Global, marking a milestone in its growth trajectory.

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