Digital Transformation BBVA Argentina already uses Force.com, AWS, and data visualization with Streamlit, presenting a solid foundation for a comprehensive digital banking modernization package that covers customer onboarding, product catalog, real-time analytics, and AI-powered personalization to support growth in deposits and loans.

Risk and Compliance Regulatory changes, inflation, and liquidity framework shifts underscore the need for integrated risk analytics, automated reporting, and security operations. A targeted offering in risk scoring, regulatory reporting automation, and threat monitoring can enhance resilience and compliance.

Liquidity Analytics Argentina’s macro volatility creates strong demand for liquidity and ALM tools. Providing advanced liquidity dashboards, stress testing, and scenario planning aligned with inflation accounting can help optimize funding and capital management.

Marketing Growth Marketing technology and CRM integration offer a path to improve customer acquisition and cross-sell. By tying Google Search Ads 360 insights with CRM data, you can deliver personalized campaigns that boost deposits, lending, and cross-product uptake while reducing CAC.

Strategic Alignment Strategic alignment with the BBVA group enables cross-border and enterprise-scale opportunities. Propose bundled solutions for treasury, payments, data services, and cloud security that leverage existing tech stack (Force.com, AWS) to accelerate group initiatives and achieve efficiencies.