North American Distributor BBS of America is the sole importer and distributor of BBS products for North America, with a focus on aftermarket wheels, racing support, and OE/OES programs. Opportunity: leverage exclusive distribution to target U.S. race teams, dealerships, and performance shops for renewals, expansions, and tiered partnership deals.

Racing Presence The Motorsport Department supplies wheels to virtually every major US road race series and provides race support at over 20 events annually. Opportunity: offer sponsorship packages, data-driven product placements, or contingency programs aligned with ongoing race calendars to drive brand visibility and incremental wheel sales.

Experienced Team Staff includes wheel industry experts with over 20 years of experience, concentrated at a 50,000 sq ft facility in Braselton, GA for sales, distribution, and service for racing and OE/OES programs. Opportunity: position as a trusted advisor for fleets, race teams, and performance tuners; upsell maintenance services, coatings, and warranty extensions.

Product Launches Recent news highlights RI-D and RE-V7 rims, along with TL-A truck wheels, signaling ongoing product innovation and segment expansion (custom finishes and truck/auto wheels). Opportunity: contact legacy customers about new wheel lines, specialty finishes, and cross-sell to truck and performance segments through targeted campaigns.

Financial and Partnerships Revenue range indicates medium-sized operations with growing marketing partnerships, including recent collaboration with Autohaus Social. Opportunity: propose co-marketing, event activations, and dealer program enhancements to accelerate channel penetration and drive joint sales initiatives.