Insights

Expanding Footprint B&B Theatres is actively expanding its presence with new locations in New Jersey, Florida, and Minnesota, providing opportunities to introduce tailored entertainment and concession partnerships at their growing venues.

Diverse Entertainment Offerings The company's investment in advanced screening technologies such as ScreenX, 4DX, and MX4D alongside its variety of in-house restaurant brands presents potential for sponsorships, specialty marketing, and exclusive brand collaborations.

Family-Owned Heritage With a long-standing family legacy dating back to 1924, B&B Theatres emphasizes community engagement and brand loyalty, suggesting opportunities for local marketing initiatives, loyalty programs, and regional partnerships.

Technological Innovation Recent investments in high-quality audio solutions and digital infrastructure position B&B Theatres as a modern entertainment destination, ideal for partnerships in advanced audio-visual equipment, digital advertising, and immersive experiences.

Market Positioning As the fifth largest theatre chain in America with a broad geographic reach and diverse amenities, B&B Theatres offers a platform for cross-promotional campaigns, event sponsorships, and multi-location advertising to increase brand awareness and customer engagement.

B&B Theatres Tech Stack

B&B Theatres uses 8 technology products and services including Google AdSense, Facebook Pixel, Quantcast Measure, and more. Explore B&B Theatres's tech stack below.

  • Google AdSense
    Advertising
  • Facebook Pixel
    Analytics
  • Quantcast Measure
    Analytics
  • Mailgun
    Email
  • Font Awesome
    Font Scripts
  • MyFonts
    Font Scripts
  • Emotion
    Javascript Frameworks
  • Google Analytics
    Web Analytics

Media & News

B&B Theatres's Email Address Formats

B&B Theatres uses at least 1 format(s):
B&B Theatres Email FormatsExamplePercentage
First.Last@bbtheatres.comJohn.Doe@bbtheatres.com
96%
First.Middle@bbtheatres.comJohn.Michael@bbtheatres.com
2%
Fir.Last@bbtheatres.comJoh.Doe@bbtheatres.com
1%
FirstLast@bbtheatres.comJohnDoe@bbtheatres.com
1%

Frequently Asked Questions

Where is B&B Theatres's headquarters located?

Minus sign iconPlus sign icon
B&B Theatres's main headquarters is located at Liberty, MO 64068 US. The company has employees across 2 continents, including North AmericaOceania.

What is B&B Theatres's official website and social media links?

Minus sign iconPlus sign icon
B&B Theatres's official website is bbtheatres.com and has social profiles on LinkedIn.

What is B&B Theatres's NAICS code?

Minus sign iconPlus sign icon
B&B Theatres's NAICS code is 512 - Motion Picture and Sound Recording Industries.

How many employees does B&B Theatres have currently?

Minus sign iconPlus sign icon
As of October 2025, B&B Theatres has approximately 1K employees across 2 continents, including North AmericaOceania. Key team members include Chief Financial Officer: M. H.Vice President Information Technology: R. S.Vice President Of Finance: B. H.. Explore B&B Theatres's employee directory with LeadIQ.

What industry does B&B Theatres belong to?

Minus sign iconPlus sign icon
B&B Theatres operates in the Movies, Videos and Sound industry.

What technology does B&B Theatres use?

Minus sign iconPlus sign icon
B&B Theatres's tech stack includes Google AdSenseFacebook PixelQuantcast MeasureMailgunFont AwesomeMyFontsEmotionGoogle Analytics.

What is B&B Theatres's email format?

Minus sign iconPlus sign icon
B&B Theatres's email format typically follows the pattern of First.Last@bbtheatres.com. Find more B&B Theatres email formats with LeadIQ.

When was B&B Theatres founded?

Minus sign iconPlus sign icon
B&B Theatres was founded in 1924.
B&B Theatres

B&B Theatres

Movies, Videos and SoundMissouri, United States1001-5000 Employees

B&B TODAY
· 5th Largest Theatre Chain in America

· 554 Screens

. 53 locations

· 16 States: FL, GA, IA, KS, MN, MO, MS, NC, NE, NJ, OH, OK, SC, TX, VA, WA

· 86 Bowling Lanes

· 385 Arcade Games

· 3 Distinct Restaurant Brands: Sterling's, Johnnie' Jazz Bar & Grille and Marquee Bar & Grille

· Featuring Marquee Suites®, PLF GRAND SCREEN ®, screenPLAY!, MX4D®, SCREEN-X, 4DX, MAX RELAX, Lyric and 21+ auditoriums.

· Core Values: Family | Fun | Joy | Innovation | Integrity

People giving a speech in front of a movie screen with the b&b theatres logo on it.
The Beginning
B&B Theatres stands for Bills and Bagby, two families that both launched movie theatres and joined forces-for business and love-in 1980.

The history of B&B stretches back to 1924 when Elmer Bills, Sr., bought the Lyric Theatre in Salisbury, MO, and founded Bills Theatres. It was there that he met his future wife, Johnnie, while she played the piano along with the silent movies. Years later, their son Elmer Bills, Jr., was born into the business.
In 1936, the elder Elmer hired 10-year-old Sterling Bagby as a concession clerk. Sterling grew up, fought in World War II and came home to marry his Higbee, MO ticket seller, Pauline. Together, they started the Bagby Traveling Picture Show and roamed rural Missouri with their films, projection equipment, seats and snack bar. The Bagby Traveling Picture Show screened movies in barns, schools and parks. Eventually, Sterling and Pauline's company evolved into a Kansas circuit of drive-in theatres and "hardtops" (their nickname for indoor theatres).

Meanwhile, young Elmer Bills, Jr. had met his wife-to-be, Amy, when both were 13 (he lovingly refers to her as "the best popcorn girl I ever hired") and gone on to graduate from the University of Missouri in 1959. Elmer and Amy joined his parents Elmer Sr. and Johnnie and continued the expansion of Bills Theatres, Inc.

On January 1, 1980, the Bills and Bagby families cemented decades of friendship by formally joinin

Section iconCompany Overview

Headquarters
Liberty, MO 64068 US
NAICS Code
512 - Motion Picture and Sound Recording Industries
Founded
1924
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    B&B Theatres's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    B&B Theatres's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.