Target Customer Segments B&B Forklift specializes in pre-owned and new forklift sales, rental, and repair services mainly serving contractors and outdoor applications. Business development efforts could focus on expanding partnerships with construction companies, warehousing operations, and logistics firms that require reliable industrial equipment for outdoor and rugged terrains.

Market Expansion Opportunities Located near Columbus, Ohio, B&B Forklift has potential to expand its customer base in the Central Ohio region by promoting its extensive inventory of used forklifts and parts. Engaging with local industrial and commercial enterprises could boost regional sales and increase market share.

Digital Engagement Strategies The company's active online presence through platforms like Facebook and YouTube presents opportunities for targeted digital marketing campaigns. Utilizing these channels to showcase equipment, customer testimonials, and special promotions can attract new clients and improve brand visibility in the material handling industry.

Service and Parts Sales Given their focus on repair services and forklift parts, there is a strong opportunity to upsell to existing customers by offering maintenance packages or parts replacements. Building strong after-sales relationships can lead to recurring revenue streams and customer loyalty.

Competitive Differentiators B&B Forklift’s large inventory of pre-owned forklifts and personalized customer service position it as a trusted local provider. Emphasizing their extensive selection, quality assurance, and expert repair services in outreach efforts could differentiate them from competitors and drive increased sales opportunities.