Bayard
Newspaper PublishingÎle-de-France, France1001-5000 Employees
Bayard is a French media group focused on newspaper publishing and book publishing, based in Montrouge in the Île-de-France region. It operates a diverse portfolio that includes 120 press titles—70 published in France—and a catalog of about 5,500 books, with more than 800 new titles released each year. The company also runs a substantial digital footprint, with hundreds of websites, apps, blogs, online stores and several YouTube channels, and it provides services to professionals such as advertising consulting, rights sales and subcontracted publishing, alongside an audio-visual production arm that covers film animation, podcasts, radio and music. Bayard reaches a global audience, with an expansive network of journalists, publishers, designers and marketing and sales teams—together serving around 36 million readers worldwide, including roughly 5 million subscribers. The group operates through a large, international network of contributors and content creators and, in April 2026, it expanded into entertainment by acquiring the Kingoland amusement park.
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