Regional Growth Focus Leverage Baxter’s Des Moines base and 75-year history to target Midwest public-sector and mid market private projects, including schools, municipalities, healthcare, and commercial developments. Position Baxter as an owner-minded partner delivering reliable schedule, cost control, and high-quality outcomes to win competitive bids and repeat business.

PM Capabilities Upsell Baxter already uses Microsoft Project, which can be extended with advanced scheduling, resource optimization, and enhanced project controls. Offer services to integrate scheduling with BIM and ERP workflows to reduce overruns and improve profitability on mid-size projects.

Differentiation through References Their reputation for quality and an owner-minded process can be amplified with client case studies, testimonials, and project walkthrough videos. Develop targeted collateral and bid support that demonstrates trust, performance, and long-term relationships to win new competitive bids.

Talent Development Partnerships The emphasis on a great work environment and employee growth presents an opportunity to offer workforce development partnerships, leadership training, and apprenticeship programs. Position Baxter as a preferred employer for skilled trades in the region and as a source of well-prepared project teams for clients requiring reliable delivery.

Lead Gen Growth Their use of Google Analytics and Google Tag Manager suggests an opportunity to optimize inbound inquiries and lead nurturing. Propose a package focusing on local SEO for Des Moines and Iowa, conversion-optimized landing pages, and lead scoring to increase inquiry-to-bid conversion.