BAV Group
Business Consulting and ServicesNew York, United States11-50 Employees
BAV Group, part of VML and WPP, focuses on data-driven branding. The firm uses BrandAsset Valuator, a global database of consumer perceptions of brands, to inform strategic and creative work aimed at generating business growth. Over more than two decades, it has collected data on more than 60,000 brands across 50 countries and analyzes 75 brand image and equity dimensions. Based in New York City, the company serves clients seeking evidence-based branding insights within the business consulting and services industry. In 2025, leadership changes positioned Laura Jones as the global chief executive officer.