Insights

Supporting Small Businesses Baton's mission to empower small businesses by providing innovative invoice payment solutions presents a significant opportunity to partner with small business banks, financial institutions, and credit unions seeking to expand their service offerings and increase customer retention.

Credit Risk Management By moving accounts receivable risk from small businesses to banks, Baton enables financial institutions to mitigate credit exposure while helping small firms improve cash flow, opening avenues for upselling additional banking and credit products tailored to small business needs.

Fintech Collaboration With its proprietary payment network and technology platform, Baton offers potential partnership prospects for fintech companies looking to integrate B2B payment solutions into their portfolios, expanding reach into the underserved small business market.

Market Expansion The company’s focus on B2B invoice payments caters to a broad market segment that includes government and business customers still reliant on traditional invoice terms, providing a pathway to sell ancillary financial services like short-term financing or factoring solutions.

Growth Potential As a relatively young firm with revenue between one and ten million dollars, Baton is an attractive prospect for investors and partners interested in scaling innovative financial technology that addresses the entrenched challenges faced by small businesses nationwide.

BATON Financial Services, Inc. Tech Stack

BATON Financial Services, Inc. uses 5 technology products and services including Cloudflare CDN, Font Awesome, jQuery, and more. Explore BATON Financial Services, Inc.'s tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • YouTube
    Video Players

Media & News

BATON Financial Services, Inc.'s Email Address Formats

BATON Financial Services, Inc. uses at least 2 format(s):
BATON Financial Services, Inc. Email FormatsExamplePercentage
First.Last@batonfinancial.comJohn.Doe@batonfinancial.com
100%

Frequently Asked Questions

What is BATON Financial Services, Inc.'s official website and social media links?

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BATON Financial Services, Inc.'s official website is batonb2bnetwork.com and has social profiles on LinkedInCrunchbase.

What is BATON Financial Services, Inc.'s NAICS code?

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BATON Financial Services, Inc.'s NAICS code is 52 - Finance and Insurance.

How many employees does BATON Financial Services, Inc. have currently?

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As of January 2026, BATON Financial Services, Inc. has approximately 5 employees across 2 continents, including North AmericaAsia. Key team members include Chief Risk Officer: R. B.Blockchain Engineer: A. R.Customer Sucess Advocate: C. R.. Explore BATON Financial Services, Inc.'s employee directory with LeadIQ.

What industry does BATON Financial Services, Inc. belong to?

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BATON Financial Services, Inc. operates in the Financial Services industry.

What technology does BATON Financial Services, Inc. use?

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BATON Financial Services, Inc.'s tech stack includes Cloudflare CDNFont AwesomejQueryBootstrapYouTube.

What is BATON Financial Services, Inc.'s email format?

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BATON Financial Services, Inc.'s email format typically follows the pattern of First.Last@batonfinancial.com. Find more BATON Financial Services, Inc. email formats with LeadIQ.

When was BATON Financial Services, Inc. founded?

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BATON Financial Services, Inc. was founded in 2017.

BATON Financial Services, Inc.

Financial ServicesLouisiana, United States2-10 Employees

Baton believes in small business!  

Our mission is simple – level the playing field for small businesses by innovating a financial service to expand their ‘selling power’.

As most people know, small businesses are the fuel behind the U.S. economy.  They employ over half of our country’s private workforce.  They are the largest creator of net new jobs nationwide.  Most importantly, for our future, they are the innovators – the creators of new ideas and products that change our lives!

Yet small business owners face challenges many of us will never know.   For instance, did you realize that small businesses, in aggregate, are the largest single lender for big businesses?  Stunning, but true.  How?  A mindboggling amount of accounts receivable (AR), multiple trillions, flow through the balance sheets of U.S. small businesses every year.   This represents short-term credit extended by small businesses to their business and government customers.  

Every day, small businesses selling B2B act as a bank to their customers.  They deliver goods or services on invoice terms (i.e., Net 30, 60, 90 or even 120 days).  They wait to be paid and wait, wait and wait some more.  They take on the risk of their customers’ late payment or non-payment.  Although they are the lifeblood of our economy, the unresolved burden created by AR stifles their ability to grow and prosper.  Until now!

Baton is revolutionizing financial services for small businesses selling to other businesses or government on invoice terms.  Our innovative B2B Merchant Service is designed to deliver the same benefits small businesses selling B2C (business to consumer) enjoy today through traditional credit card merchant services.  Working with our Network Members, Baton moves AR balances and their associated risk from the balance sheet of small businesses to the balance sheet of banks – expanding the selling power of small businesses!

Our proprietary technology platform and unique B2B invoice payment network was founded on 4 core beliefs:  

1.	Small businesses should get paid when goods and services are delivered.
2.	Small businesses should not have to finance their customers’ purchases.
3.	Small businesses should not bear the risk of their customers’ late-payment or non-payment.
4.	Business and government customers should continue to get the invoice terms they love, want and need. 
        After all, accounts payable are an important part of their capital position.

Founded in late 2017 and headquartered in New Orleans, Baton is a technology company building a unique, innovative B2B invoice payments network.  Through our payment product platform, Member Banks design and deliver BATON Merchant Service programs to their small business customers.  Baton provides the network ‘rails’ and operates the payments platform.

Who is building Baton?  Well, we’re a group of small business bankers, small business owners, and software engineers who are endlessly curious, who have a passion for innovation and who simply love small business!

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    BATON Financial Services, Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BATON Financial Services, Inc.'s revenue is estimated to be in the range of $1M$10M

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