Growing User Base With over 250,000 UK shoppers trusted by the app, Basket demonstrates a strong and expanding user community that presents opportunities for targeted marketing, partnership development, and cross-promotional campaigns within the retail and tech sectors.

Strategic Partnerships The recent collaboration with Tillo Inc to introduce instant cashback options indicates Basket’s openness to forming alliances that enhance user value, creating potential avenues for joint offers, rewards programs, and co-branded initiatives to increase user engagement and retention.

Team Expansion Key hires including a new Head of Communications and a Chief Marketing Officer suggest a focus on scaling marketing efforts and public relations, opening doors for services that support brand visibility, media outreach, and multi-channel acquisition strategies.

Funding Momentum Securing seed funding of over $2 million and additional investments signals investor confidence, which can be leveraged to position Basket as an attractive partner for early-stage retail tech solutions, digital marketing services, and growth-focused collaborations.

Market Opportunity Operating within the retail tech space with revenue estimates between $1M and $10M, Basket is well-positioned in a competitive landscape, presenting opportunities for sales in innovative shopping tools, loyalty integrations, and technology partnerships aimed at similar-sized or larger e-commerce platforms.