Insights

Innovative AI Integration Basis Global combines two decades of expertise with cutting-edge AI technology to deliver highly tailored market research solutions. This advanced AI capability enables the company to provide precise consumer insights and predictive analytics, making them a valuable partner for brands seeking innovative data-driven strategies.

Global Sector Reach Operating across more than 60 countries and serving diverse sectors including Consumer, B2B, and Health, Basis Global demonstrates geographic and industry versatility. This widespread presence and sector expertise open opportunities for businesses looking to expand or deepen their market insights internationally.

Recent Product Launches Recent launches such as the Researcher + AI approach and Basis Signals showcase the company's focus on automation and early trend detection. These developments suggest a readiness to assist clients in staying ahead of consumer behavior changes, ideal for brands prioritizing agility and competitive advantage.

Leadership Growth Strategic hires like Conor Wilcock as MD for B2B and Tom Percival as Managing Partner highlight Basis Global’s expansion into targeted market segments. This focus on leadership in key areas indicates potential for tailored partnerships in B2B research and enterprise-level insights.

Growing Revenue and Market Position With an estimated revenue between $25M and $50M and a client base comparable to similar mid-sized research firms, Basis Global is positioned as a robust player in the insight consultancy industry. This financial stability provides a reliable foundation for customized solutions and upselling opportunities to existing clients.

Similar companies to Basis

Basis Tech Stack

Basis uses 8 technology products and services including Lucky Orange, Linkedin Insight Tag, Varnish, and more. Explore Basis's tech stack below.

Lucky Orange
Analytics
Linkedin Insight Tag
Analytics
Varnish
Caching
WordPress
Content Management System
oEmbed
Dev Tools
Microsoft PowerPoint
Editors
Preact
Javascript Libraries
Swiper
Javascript Libraries

Media & News

Basis's Email Address Formats

Basis uses at least 2 format(s):

Basis Email Formats	Example	Percentage
First@basisresearch.co.uk	John@basisresearch.co.uk	69%
First.Last@basisresearch.co.uk	John.Doe@basisresearch.co.uk	28%
First_L@basisresearch.co.uk	John_D@basisresearch.co.uk	2%
Last.First@basisresearch.co.uk	Doe.John@basisresearch.co.uk	1%

Frequently Asked Questions

Where is Basis's headquarters located?

Basis's main headquarters is located at United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Basis's stock symbol?

Basis is a publicly traded company; the company's stock symbol is CATB.

What is Basis's official website and social media links?

Basis's official website is basisglobal.co and has social profiles on LinkedIn.

What is Basis's NAICS code?

Basis's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Basis have currently?

As of May 2026, Basis has approximately 189 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: P. E.Chief Technology Officer: D. G.Chief Operating Officer: R. G.. Explore Basis's employee directory with LeadIQ.

What industry does Basis belong to?

Basis operates in the Market Research industry.

What technology does Basis use?

Basis's tech stack includes Lucky OrangeLinkedin Insight TagVarnishWordPressoEmbedMicrosoft PowerPointPreactSwiper.

What is Basis's email format?

Basis's email format typically follows the pattern of First@basisresearch.co.uk. Find more Basis email formats with LeadIQ.

When was Basis founded?

Basis was founded in 1996.

Basis

Q: What is Basis's official website and social media links?

Basis's official website is basisglobal.co. Basis has social profiles on LinkedIn.

Q: How many employees does Basis have currently?

Basis has approximately 189 employees.

Q: What technology does Basis use?

Basis's tech stack includes DoubleClick Floodlight, React, html5media, Pantheon, GoDaddy.

Q: What is Basis's NAICS code?

Basis's NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Market ResearchUnited Kingdom51-200 Employees

Basis Global is an award-winning insight consultancy that combines two decades of expertise with cutting-edge AI to help brands lead in a constantly changing world.   

With operations across the U.K. and U.S., our work spans over 60 countries and multiple sectors—including Consumer, B2B, and Health. By blending human creativity with AI precision, we deliver tailored strategies, actionable insights, and measurable results that help brands navigate complexity and seize opportunities.   

Learn more at basisglobal.co