Insights

Sustainable basics Basic Apparel focuses on slow fashion with durable, versatile pieces designed to be worn across seasons. This positions the brand well for collaborations or private-label opportunities with retailers seeking sustainable, long-lasting apparel lines.

Regional expansion The company already markets across multiple European countries plus Israel, indicating a track record in international distribution. Sales opportunities exist in regions with related retailers or e-commerce partners looking to expand steady, quality-focused apparel offerings.

Direct design control With in-house style design and frequent visits to suppliers to enforce working standards, there is potential to offer co-design or exclusive capsule collections with retailers seeking unique, well-sourced basics.

Tech enabled Utilizes a modern tech stack including Google Tag Manager, Google Search Console, Facebook Pixel, and analytics libraries, suggesting readiness for data-driven sales partnerships, targeted online campaigns, and performance-based collaborations.

Mid-market footprint Revenue in the low to mid single-digit millions and a team size under 200 indicate an opportunity for growth-focused partnerships with mid-market retailers and wholesalers seeking credible, scalable brands without the burden of a large enterprise.

Basic Apparel Tech Stack

Basic Apparel uses 8 technology products and services including Google AdSense, Microsoft Advertising, Microsoft Clarity, and more. Explore Basic Apparel's tech stack below.

Basic Apparel's Email Address Formats

Basic Apparel uses at least 1 format(s):
Basic Apparel Email FormatsExamplePercentage
FL@basicapparel.dkJD@basicapparel.dk
58%
Last@basicapparel.dkDoe@basicapparel.dk
42%

Frequently Asked Questions

What is Basic Apparel's official website and social media links?

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Basic Apparel's official website is basicapparel.dk and has social profiles on LinkedIn.

How much revenue does Basic Apparel generate?

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As of August 2026, Basic Apparel's annual revenue is estimated to be $1M - $10M.

What is Basic Apparel's NAICS code?

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Basic Apparel's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Basic Apparel have currently?

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As of August 2026, Basic Apparel has approximately 54 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Co Founder: C. B.Creative Manager: P. S.Sales Manager: K. T.. Explore Basic Apparel's employee directory with LeadIQ.

What industry does Basic Apparel belong to?

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Basic Apparel operates in the Retail Apparel and Fashion industry.

What technology does Basic Apparel use?

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Basic Apparel's tech stack includes Google AdSenseMicrosoft AdvertisingMicrosoft ClarityShopifyMicrosoft 365KlaviyoApple PayGoogle Pay.

What is Basic Apparel's email format?

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Basic Apparel's email format typically follows the pattern of FL@basicapparel.dk. Find more Basic Apparel email formats with LeadIQ.

When was Basic Apparel founded?

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Basic Apparel was founded in 2013.
Basic Apparel logo

Basic Apparel

Retail Apparel and FashionHovedstaden, Denmark51-200 Employees

Basic Apparel operates as a mid-sized retailer in the retail apparel and fashion sector, focusing on basic, Scandinavian-inspired clothing. The company was founded in 2013 and is based in Copenhagen, in the Hovedstaden region of Denmark. It designs its own garments and limits production to suppliers it visits frequently to assess working conditions and product quality. 

The brand emphasizes garments designed for durability and multi-season wear, offered at accessible prices. It serves markets across Denmark, Norway, Sweden, Iceland, Greenland, the Netherlands, Belgium, Germany, Switzerland, Austria, France, England and Israel.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Basic Apparel's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Basic Apparel's revenue is estimated to be in the range of $1M - $10M

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