Expanding Network Following its acquisition by Regus, Basepoint now benefits from access to over 340 centers across the UK, offering significant cross-selling and upselling opportunities for office solutions and flexible workspace packages.

Diverse Customer Base With a focus on startups and SMEs across multiple regions, there is potential to tailor sales propositions around flexible, affordable office space, virtual office services, and professional management support.

Digital Engagement The company's use of tools like Google Analytics and Mixpanel indicates a focus on digital marketing and customer insights, creating opportunities to identify high-value prospects and enhance targeted sales campaigns.

Financial Range Operating within a revenue range of 1 million to 10 million dollars, Basepoint offers a sizeable market segment for scalable service offerings and premium workspace solutions aimed at growing SMEs.

Market Position As part of Regus’ larger portfolio, Basepoint has a competitive edge in the flexible office market, making it an attractive target for additional service expansions such as meeting rooms, virtual office upgrades, and enterprise solutions.