Digital Presence Optimization The business runs on WordPress with modern frontend plugins and JSON-LD, offering a solid base for growth. Recommend a targeted site audit and enhancements to improve site speed, lead capture, class registration flow, and search visibility through on-page SEO, structured data, and conversion-focused tweaks.

Lean IT Enablement With only a handful of employees, IT resources are likely limited. Propose bundled managed hosting, security, backups, and a simple CRM booking integration to streamline enrollments and communications without increasing headcount.

Local Growth Strategy Located in Norman with comparable studios nearby, growth will depend on local visibility and partnerships. Recommend local SEO optimization, Google Business Profile management, and community marketing partnerships to boost inquiries and enrollments.

Revenue Expansion Revenue is currently in a low to mid range; opportunities exist to diversify monetization beyond in-person classes. Offer online classes or on-demand content, memberships, and an e-commerce storefront for branded merchandise to increase recurring revenue.

Platform Modernization The tech stack shows modern components; there is room to consolidate tools and improve customer experience. Propose CRM and marketing automation integration, analytics dashboards, and an upgrade path for the LMS registration experience to drive retention and scale.