Strategic partnerships Barrette Outdoor Living is actively expanding distribution through partnerships, exemplified by the Sherwood Lumber collaboration to distribute RDI railing products across multiple Northeast and Mid-Atlantic states, signaling opportunity for regional channel expansion and continued retailer alignment.

Product leadership With over 70 patents and proprietary machinery, Barrette emphasizes advanced, durable outdoor products and easy installation, presenting a sales angle focused on high-value, differentiated railing and decking solutions for pro contractors and big-box retailers seeking premium offerings.

Awards and credibility Industry recognition such as Best IBS Award and Best Employer accolades enhances brand trust among builders, retailers, and homeowners, creating openings for premium shelf placement, co-marketing, and incentive programs to win more project bids.

Market positioning As a leading North American manufacturer with a multi-channel focus and a $500M–$1B revenue band, Barrette targets large volume orders from distributors, regional builders, and decking/railing installers, suggesting scalable B2B sales opportunities and national account conversations.

Sustainability and testing Rigorous testing, sustainability focus, and controlled standards imply a compelling story for contractors and developers prioritizing code-compliant, long-lasting outdoor spaces, enabling sales pitches around durability, warranties, and lifecycle cost savings.