Market fit Target large commercial, industrial, and institutional projects within healthcare, educational facilities, laboratories, telecommunications, data centers, and heavy industrial sectors where Barnett’s specialized electrical design expertise can differentiate bids.

Growth potential With a revenue range of 10M-25M and a modest employee base, there is opportunity to expand services to larger multi-disciplinary wins by aligning with firms in the same space as peers like Stantec, AECOM, and Arcadis through joint bids or subcontracting.

Digital capabilities Leverage tech stack strengths such as WordPress-based content, modern web components, and Microsoft 365 to streamline client communication, project portals, and collaborative design reviews, appealing to tech-enabled owners.

Strategic partnerships Position Barnett as a specialized electrical engineering partner for data centers, healthcare facilities, and educational institutions where rigorous electrical design standards and reliability are critical, offering bundled services and fast-cycle delivery.

Competitive positioning Differentiate on deep electrical design expertise across varied scopes and facilities, emphasizing quality, regulatory compliance, and efficient project execution to compete with larger firms while maintaining a smaller, responsive team.