Faith and Culture Barna Group is a premier provider of faith and culture insights with a long track record of interviews and studies, making them a strong partner for research-driven campaigns targeting religious audiences, faith-based nonprofits, and church networks.

Diverse Client Base Their work spans denominational churches, non-profits, and mainstream brands, including Salvation Army, World Vision, Habitat for Humanity, Sony, and NBC Universal, signaling opportunities for custom research, brand positioning, and audience segmentation projects across sectors.

Public- facing Impact Research is frequently cited in major media and sermons, suggesting Barna’s findings can amplify client messaging, media briefings, and thought leadership campaigns through co-branded studies or data-driven storytelling.

Canadian GenZ Recent and historical expansions into Canadian Gen Z and evangelism understanding indicate growth in cross-border and demographic-specific studies, presenting opportunities for market-entry research engagements and localization services.

Growth Readiness With a mid-sized team and revenue in the lower end of the scale, Barna appears poised to scale research offerings, partnerships, and sub-projects for larger clients or multi-country programs, making them a flexible partner for long-term, multi-year engagements.