Barna Group

Research ServicesTexas, United States51-200 Employees

Barna Group is a Fort Worth-based research services firm specializing in studies of faith, culture, leadership, vocation, and generations, grounded in extensive fieldwork. In its nearly four-decade history, it has conducted more than two million interviews across thousands of studies and built a substantial database of spiritual indicators. The company analyzes how faith shapes American life and tracks evolving cultural and religious trends to inform its clients. 

Its client base spans business, nonprofit, and church organizations across the United States and around the world, including Protestant denominations, Catholic parishes, and faith leaders. Notable collaborations have included organizations such as the Salvation Army, World Vision, Compassion, Sony, the Gates Foundation, and NBC Universal; a recent development is a 2022 partnership with Mission India on a report called The Great Disconnect.

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