Niche Market Focus Barn in the Sticks specializes in American-made birding products, including custom and unique feeders and birdhouses, appealing to eco-conscious and locally-supported consumer segments interested in quality, handcrafted items.

Limited Online Presence The company's digital infrastructure relies on major cloud and e-commerce platforms, indicating opportunities to enhance online sales channels, marketing efforts, and customer engagement for increased revenue.

Small-Scale Operation With minimal staff and a revenue range of up to one million dollars, Barn in the Sticks presents growth potential through targeted marketing strategies, wholesale partnerships, and expanded product offerings.

Unique Product Offerings Chad Mathys’s custom, whimsical bird feeders and houses provide a distinctive product line that can be leveraged in marketing campaigns to attract niche birding enthusiasts and gift buyers.

Regional Brand Appeal Based in rural Wisconsin with a strong local and American-made emphasis, there is an opportunity to develop brand loyalty and local collaborations, potentially expanding into regional outdoor, garden, and specialty gift markets.