Market Expansion Barco Products has recently launched an affordable collection of Wood Picnic Tables, positioning itself to capture a broader share of the outdoor furnishings market and attract budget-conscious customers.

Strategic Acquisition The company's recent acquisition by Argosy Capital Group indicates new growth opportunities and increased financial backing, presenting potential for expanded product lines and larger-scale sales initiatives.

Industry Engagement Participation in major industry events such as the TRB Annual Meeting demonstrates Barco Products' commitment to industry relevance and networking, opening avenues for collaborations and enterprise-level sales.

Product Diversification With a broad product range including park benches, trash receptacles, and parking lot supplies, there are multiple cross-selling opportunities across commercial outdoor equipment and site furnishings.

Technology Utilization Active use of digital platforms and analytics such as Google Analytics, LinkedIn, and Facebook enhances marketing outreach and customer engagement, supporting targeted campaigns to drive B2B sales.