Insights

Market Expansion Barcel USA is the US snack division of Grupo Bimbo with a growing footprint in major US markets, offering opportunities to expand distribution in grocery, convenience, and foodservice channels.

Product Pipeline Recent launch of Fuego Hot Sauce under Takis branding indicates an active product development cadence and cross-brand synergies that can be leveraged to introduce additional saucy or spicy snacks to retailers and e-commerce partners.

Sustainability Edge Recognized for a sustainable production approach, Barcel USA can position itself to win partnerships with retailers and foodservice customers prioritizing ESG commitments and responsible sourcing.

Manufacturing Growth Past facility expansions and plans for additional production sites suggest capacity to support higher-volume orders, private label opportunities, and regional distribution deals.

Talent & Tech A sizable workforce and established tech stack including iCIMS, Oracle, and analytics tools indicate readiness to scale sales operations, data-driven merchandising, and targeted regional campaigns to accelerate growth.

Barcel USA Tech Stack

Barcel USA uses 8 technology products and services including iCIMS, LinkedIn Recruiter, Qlik, and more. Explore Barcel USA's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • LinkedIn Recruiter
    Applicant Tracking Systems
  • Qlik
    Business Intelligence
  • Oracle Reports
    Business Intelligence
  • ISO
    Certificates
  • IBM SoftLayer
    Cloud Infrastructure Computing
  • Open Graph
    Content Management System
  • Amazon Route 53
    Domain Name Services

Barcel USA's Email Address Formats

Barcel USA uses at least 2 format(s):
Barcel USA Email FormatsExamplePercentage
FLast@grupobimbo.comJDoe@grupobimbo.com
55%
First.Last@grupobimbo.comJohn.Doe@grupobimbo.com
35%
FirstLast@grupobimbo.comJohnDoe@grupobimbo.com
7%
First.Middle@grupobimbo.comJohn.Michael@grupobimbo.com
3%
FirstLast@barcel-usa.comJohnDoe@barcel-usa.com
56%
FirstL@barcel-usa.comJohnD@barcel-usa.com
32%
FirLast@barcel-usa.comJohDoe@barcel-usa.com
6%
FLast@barcel-usa.comJDoe@barcel-usa.com
6%

Frequently Asked Questions

What is Barcel USA's phone number?

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You can contact Barcel USA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Barcel USA's official website and social media links?

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Barcel USA's official website is barcel-usa.com and has social profiles on LinkedIn.

How much revenue does Barcel USA generate?

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As of July 2026, Barcel USA's annual revenue is estimated to be $250M - $500M.

What is Barcel USA's SIC code NAICS code?

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Barcel USA's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does Barcel USA have currently?

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As of July 2026, Barcel USA has approximately 659 employees across 6 continents, including North AmericaEuropeOceania. Key team members include Vp Of Finance: G. G. L. L.Vice President Research And Development: A. H.Vice President Of Sales: A. G. R. A.. Explore Barcel USA's employee directory with LeadIQ.

What industry does Barcel USA belong to?

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Barcel USA operates in the Food and Beverage Services industry.

What technology does Barcel USA use?

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Barcel USA's tech stack includes iCIMSLinkedIn RecruiterQlikOracle ReportsISOIBM SoftLayerOpen GraphAmazon Route 53.

What is Barcel USA's email format?

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Barcel USA's email format typically follows the pattern of FLast@grupobimbo.com. Find more Barcel USA email formats with LeadIQ.
Barcel USA logo

Barcel USA

Food and Beverage ServicesTexas, United States501-1000 Employees

Barcel USA operates as the United States snack division of Grupo Bimbo, involved in manufacturing, distributing, and selling a range of snack products. It is headquartered in Coppell, Texas, and pursues high quality across its sweet, spicy, and mixed flavor offerings. The business targets large U.S. markets where demand for convenient, packaged snacks remains strong.

It competes in the food and beverage services sector with a focus on consumer packaged goods for retailers and foodservice channels. As part of an established multinational, Barcel USA leverages its parent company's scale to reach a broad customer base within the United States. In early 2026, the company announced the upcoming launch of Fuego Hot Sauce under its Takis brand, with the product slated for release in June 2026.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Employees
501-1000

Section iconFunding & Financials

  • $250M - $500M

    Barcel USA's revenue is estimated to be in the range of $250M - $500M

Section iconFunding & Financials

  • $250M - $500M

    Barcel USA's revenue is estimated to be in the range of $250M - $500M

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