Barbell Brigade Employee Directory

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Barbell Brigade is a wellness and fitness services brand in Los Angeles that runs a gym, an apparel line, and a media production arm, all tied together by a strength-athlete focus. It was founded in 2013 by co-founders Bart and Geo Kwan to establish a standard for the contemporary fitness lifestyle. The training facility is a core component of its operations and is integrated with its broader lifestyle brand.

Its offerings include a training facility, a U.S.-made apparel line, and media content highlighting the stories of its community. The primary customers are strength athletes and fitness enthusiasts seeking specialized gear, training spaces, and storytelling related to strength culture. In the wellness and fitness sector, the company positions itself as a multifaceted lifestyle brand emphasizing humility, empowerment, and communal experience.

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