Growth opportunity Target mid-sized credit unions with revenue in the 10-25M range for upsell of digital experience enhancements, such as faster web performance and secure online services, leveraging Baptist Credit Union's existing tech stack and focus on extraordinary service.

Technology alignment Position cloud-native and performance-oriented solutions that complement their current stack (Cloudflare, HTTP/3, RSS, WooCommerce) to improve site reliability, security, and member onboarding efficiency.

Financial health fit Prioritize partnerships with credit unions in the 10-50M revenue band seeking modernization initiatives to support growth, given Baptist Credit Union's revenue and similar peer range in the market.

Member education emphasis Offer value-add programs around personal financial education and member education portals to align with their stated focus on extraordinary service and education, opening cross-sell opportunities for content platforms and advisory tools.

Competitive positioning Leverage the distributor landscape by engaging peers with similar employee counts and revenue (lower-mid tier) to differentiate through tailored digital onboarding, community-focused services, and scalable admin tools that ease operations for small teams.