Insights

Innovative Embedded Banking BankShift offers a flexible embedded banking platform that seamlessly integrates into existing brand ecosystems, enabling credit unions to expand their service offerings without complex core system changes, presenting a valuable opportunity for expansion into new digital channels.

Unique Revenue Models The company's platform supports affiliate revenue, engagement-driven financial rewards, and branding partnerships, which can unlock additional revenue streams for credit unions and brands looking to monetize their digital relationships.

Growing Industry Engagement Participation in FinovateSpring 2025 indicates active engagement in fintech innovation circles, suggesting potential partnerships with forward-looking financial and technology firms seeking modern, integrated banking solutions.

Recent Digital Initiatives Launch of mobile app connecting traditional and crypto accounts highlights BankShift’s focus on digital innovation and cryptocurrency integration, opening sales opportunities in crypto-savvy credit unions and financial brands aiming to attract early adopters.

Market Position and Growth With revenue between one and ten million dollars and exclusive licensing to credit unions, BankShift is positioned as a specialized player in embedded finance, making it a strategic partner for credit unions seeking to modernize services and increase member engagement through trusted brands.

BankShift Tech Stack

BankShift uses 8 technology products and services including Gravatar, WordPress, MySQL, and more. Explore BankShift's tech stack below.

  • Gravatar
    Audio, Video, Graphics
  • WordPress
    Content Management System
  • MySQL
    Database
  • Google Font API
    Font Scripts
  • HubSpot
    Marketing Automation
  • Priority Hints
    Performance
  • Performance Lab
    Web Platform Extensions
  • Facebook
    Widgets

BankShift's Email Address Formats

BankShift uses at least 1 format(s):
BankShift Email FormatsExamplePercentage
First@bankshift.comJohn@bankshift.com
50%
FLast@bankshift.comJDoe@bankshift.com
50%

Frequently Asked Questions

What is BankShift's NAICS code?

Minus sign iconPlus sign icon
BankShift's NAICS code is 52 - Finance and Insurance.

How many employees does BankShift have currently?

Minus sign iconPlus sign icon
As of December 2025, BankShift has approximately 7 employees across 1 continents, including North America. Key team members include Mobile Engineering Lead: P. O.Strategic Advisor: G. B.. Explore BankShift's employee directory with LeadIQ.

What industry does BankShift belong to?

Minus sign iconPlus sign icon
BankShift operates in the Financial Services industry.

What technology does BankShift use?

Minus sign iconPlus sign icon
BankShift's tech stack includes GravatarWordPressMySQLGoogle Font APIHubSpotPriority HintsPerformance LabFacebook.

What is BankShift's email format?

Minus sign iconPlus sign icon
BankShift's email format typically follows the pattern of First@bankshift.com. Find more BankShift email formats with LeadIQ.

When was BankShift founded?

Minus sign iconPlus sign icon
BankShift was founded in 2020.

BankShift

Financial ServicesOregon, United States2-10 Employees

BankShift is redefining how credit unions and brands collaborate to deliver modern financial experiences. As an branded, embedded banking loyalty platform, we empower credit unions to partner with trusted brands—unlocking new revenue streams and deepening engagement.

Our platform enables banking and loyalty services to be delivered in two flexible ways:
	•	Embedded directly into brand-owned apps and digital ecosystems
	•	Standalone, hosted by the credit unnion and co-branded with the partner

Both models meet consumers where they already spend time—without requiring core conversions or complex integrations.

For Brands, BankShift Enables:
	•	Seamless branded banking inside their platforms or via co-branded FI-hosted apps
	•	Affiliate revenue tied to banking activity and engagement
	•	Loyalty boosted through financial rewards, discounts, and branded offers
	•	Meaningful daily engagement—not just points or promos

For Credit Union, BankShift Delivers:
	•	New revenue streams from embedded or standalone brand partnerships
	•	Fast deployment via low-code, system-friendly integration
	•	Compliance-ready infrastructure with full regulatory support
	•	Expanded reach through trusted consumer-facing brand ecosystems

The Shared-Value Ecosystem

BankShift connects brands, credit unions, and consumers in a unified, digital ecosystem where everyone wins:
	•	Brands increase loyalty and monetization
	•	FIs grow member bases and revenue
	•	Consumers access everyday banking through trusted brands

Licensed exclusively to credit unions. Explore more at bankshift.com

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    BankShift's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BankShift's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.