Banjo & Matilda Email Format

Consumer GoodsCalifornia, United States11-50 Employees

Banjo & Matilda, based in Santa Monica, California, is a small to mid-sized manufacturer focused on luxury casual cashmere knitwear. It operates primarily through a direct-to-consumer online model, aiming to offer high-quality cashmere at prices well below traditional luxury brands by eliminating wholesale and retailer markups. The company sources cashmere yarn from inner Mongolia, where 98% of the world's cashmere originates, and works with specialized factories to streamline production. It was founded in 2009 by Belynda Macpherson, an Australian-born creative director with a background in fashion media and publicity. Banjo & Matilda targets consumers seeking luxury knitwear with an accessible price point, blending the Australian beach lifestyle aesthetic with premium materials. By controlling both sourcing and manufacturing and selling online, the company positions itself in the luxury-casual segment of the apparel manufacturing industry.

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