Strategic Partnerships Leverage ongoing and recent partnerships with Smithsonian, Hospitality Network, and Cox Hospitality Network to position offerings for sustainability showcases, corporate events, and cross-promotional opportunities that align with their tiered environmental credentials.

Sustainability Credentials Capitalize on silver EIC Sustainable Event Standards certification and Environmental Justice initiatives to pitch eco-friendly event services, green procurement packages, and virtual or hybrid solutions to attract clients prioritizing ESG goals.

Large Capacity Advantage Promote the center’s expansive spaces (300k sq ft exhibit, 85k sq ft meeting, 36k sq ft ballroom) as a turnkey solution for large tradeshows, conventions, and multi-day conferences, with bundled catering, AV, and utilities through partner networks.

Location and Accessibility Highlight Baltimore Center’s central urban location with affordable pricing and easy access to public transit and local hotels as a value proposition for regional and national event organizers seeking cost efficiency and attendee convenience.

Leadership and Growth Monitor leadership updates and newly appointed directors to tailor outreach when contacting decision-makers; target relationships with executive leadership and facilities, safety, and convention services teams to secure strategic bookings and renewal conversations.