Insights

Brand Elevation Partnerships BALR. is an international luxury lifestyle brand with a premium range of fashion and travel accessories, presenting a clear opportunity to scale through selective wholesale partnerships, co branded pop ups, and licensing deals with luxury retailers and prestige hospitality groups.

Relaunch Opportunity The recent acquisition and planned relaunch under new ownership creates a window for collaborations around the relaunch and offers to support distribution strategy and brand positioning aligned with the Xcelerator programme.

Commerce Optimization With a tech stack centered on e commerce optimization and multiple payment and logistics integrations, there is an opportunity to drive conversions through conversion rate optimization services, personalized shopping experiences, loyalty offerings, and social commerce initiatives leveraging a strong social channel presence.

Collaborative Marketing BALR has a history of high profile partnerships suggesting appetite for collaborations; opportunities exist for limited edition collections and cross brand experiences with luxury gaming, tech, hospitality, travel, and fashion brands.

Fulfillment Scale As a Netherlands based brand with a lean team, BALR can benefit from scalable logistics and international expansion support including optimized fulfillment, cross border shipping, returns management, and regional distributor enablement to accelerate global reach.

Similar companies to BALR.

BALR. Tech Stack

BALR. uses 8 technology products and services including Google Optimize, Snapchat, Microsoft Office, and more. Explore BALR.'s tech stack below.

  • Google Optimize
    A/B Testing
  • Snapchat
    Audio, Video, Graphics
  • Microsoft Office
    Office Suites
  • Shop Pay
    Payment Processing
  • American Express
    Payment Processing
  • Bold Commerce
    Personalization
  • Python
    Programming Languages
  • DHL
    Transportation And Fleet Management

BALR.'s Email Address Formats

BALR. uses at least 1 format(s):
BALR. Email FormatsExamplePercentage
First@balr.comJohn@balr.com
92%
Last@balr.comDoe@balr.com
5%
First.Last@balr.comJohn.Doe@balr.com
3%

Frequently Asked Questions

Where is BALR.'s headquarters located?

Minus sign iconPlus sign icon
BALR.'s main headquarters is located at 20 Rigakade Amsterdam, North Holland 1013 Netherlands. The company has employees across 2 continents, including EuropeNorth America.

What is BALR.'s official website and social media links?

Minus sign iconPlus sign icon
BALR.'s official website is balr.com and has social profiles on LinkedIn.

What is BALR.'s NAICS code?

Minus sign iconPlus sign icon
BALR.'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BALR. have currently?

Minus sign iconPlus sign icon
As of May 2026, BALR. has approximately 31 employees across 2 continents, including EuropeNorth America. Key team members include Shop Manager: S. G.Store Manager: F. C.Project Development Manager: M. M.. Explore BALR.'s employee directory with LeadIQ.

What industry does BALR. belong to?

Minus sign iconPlus sign icon
BALR. operates in the Retail Apparel and Fashion industry.

What technology does BALR. use?

Minus sign iconPlus sign icon
BALR.'s tech stack includes Google OptimizeSnapchatMicrosoft OfficeShop PayAmerican ExpressBold CommercePythonDHL.

What is BALR.'s email format?

Minus sign iconPlus sign icon
BALR.'s email format typically follows the pattern of First@balr.com. Find more BALR. email formats with LeadIQ.

When was BALR. founded?

Minus sign iconPlus sign icon
BALR. was founded in 2013.
BALR. logo

BALR.

Retail Apparel and FashionNorth Holland, Netherlands11-50 Employees

BALR. is a Netherlands-based retail apparel and fashion company that operates as an international luxury lifestyle brand. It offers high-end fashion, travel products and accessories for men and women, with a complete range of high-quality items. The company was founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus. It is headquartered at 20 Rigakade, Amsterdam, North Holland, Netherlands, and employs 11-50 people. In November 2025, Sumwon Studios announced the acquisition of BALR., with plans to relaunch the brand through the Xcelerator programme.

Section iconCompany Overview

Headquarters
20 Rigakade Amsterdam, North Holland 1013 Netherlands
Website
balr.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    BALR.'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    BALR.'s revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.