Balancy

Mobile Gaming AppsDelaware, United States11-50 Employees

Balancy is a LiveOps and monetization platform for mobile games, designed to help game teams increase revenue, retention, and lifetime value by enabling personalized offers, in-game events, pricing experiments, and targeted content without requiring developer involvement. Its tools include segmentation, A/B testing, offer management, a UI builder, and a LiveOps calendar, which together support launching new monetization ideas, maintaining engaging event schedules, and scaling live service operations.
Based in Dover, Delaware, Balancy serves game publishers and studios looking to streamline live operations and optimize monetization. The company positions itself in the mobile gaming industry as a platform that facilitates faster shipping of monetization features and ongoing engagement, with notable customers and recent product updates, including a starter kit and new content templates, as part of its ongoing developments.

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