High-rise and industrial focus Target expansion to large-scale commercial and industrial clients by highlighting expertise in high-rise painting, interior/exterior industrial facilities, and concrete restoration to secure multi-site contracts with property developers and manufacturers.

Mid-market growth Position Baker Paint as a mid-market leader with revenue in the 10–25M range and a 51–200 employee base to win mid-size facility managers and regional general contractors seeking reliable, scalable painting and surface prep solutions.

Maintenance and coatings Leverage strengths in high performance coatings, floor leveling, sealants, surface prep, and concrete floor services to upsell ongoing facility maintenance programs and scheduled capital refresh projects.

Tech-enabled sales Utilize HubSpot Analytics and WordPress-based platforms to nurture prospects, automate follow-ups, and showcase case studies for industrial and manufacturing facilities to shorten sales cycles and improve lead conversion.

Strategic partnerships Explore partnerships with general contractors, property managers, and regional distributors (similar to industry peers) to access recurring project opportunities, bundled services, and preferred contractor status for large-scale paint and restoration programs.