Patient-first tech Leverage Baker’s emphasis on embracing the newest technology and patient-centered care to position advanced, cost-effective O&P solutions that integrate with their workflow and improve outcomes.

Local scale Target growth opportunities within the Dallas–Fort Worth metro area where Baker operates, presenting scalable service offerings, faster turnaround, and local support to win against larger national providers.

Small-to-mid market With 11-50 employees and annual revenue in the lower mid-range, propose turnkey partnerships or channel programs that fit a mid-sized O&P practice’s purchasing cycles and budgeting constraints.

Digital presence Align digital marketing and patient engagement tools with Baker’s existing tech stack (WordPress, Google Fonts API, YouTube) to deliver compelling demonstrations, patient education content, and referral-friendly experiences.

Growth benchmarks Position higher-value, durable devices and streamlined service agreements as steps to drive recurring revenue, considering competitors with larger footprints to craft competitive pricing and service SLAs that boost loyalty.