Global Expansion Baker McKenzie’s presence in over 70 offices worldwide, including a strategic location in Dubai’s DIFC, indicates a strong international footprint that can offer cross-border legal solutions to multinational clients expanding into the MENA region.

Growing Headcount With a team of 51-200 employees and recent high-profile partner hires across various practice areas, there is potential to introduce specialized legal services, tech-driven legal management solutions, or talent acquisition tools to support their expanding workforce.

Tech Utilization Utilizing a diverse tech stack including modules like Dun & Bradstreet and WalkMe, Baker McKenzie shows openness to innovative technology, creating opportunities for advanced legal tech solutions, data analytics, and client engagement platforms tailored for their global operations.

Market Positioning Competing against top-tier firms with high revenues and extensive employee bases suggests that Baker McKenzie targets large, complex deals; thus, there is an opportunity to offer premium legal technology, training services, or practice-specific market intelligence tools to enhance their competitive edge.

Legal Industry Trends Recent activities like hosting compliance-focused events and expanding transactional and dispute resolution practices imply an appetite for advanced regulatory and compliance solutions, making this a fertile area for sales of legal compliance software, risk management platforms, or specialized consulting services.