Small team opportunity Target Baked It Myself as a boutique events service with a small team likely needing scalable support for marketing, scheduling, or booking automation to support growth without a large overhead.

Local LA focus Leverage their Los Angeles location to tailor region-specific promotions, vendor partnerships, and local event platforms to build a strong local network and shorten sales cycles.

DIY cake niche Position offerings around specialty event services or add-ons for DIY or customized dessert experiences, aligning with their baked goods orientation and potential customer demand.

Digital presence upgrade With a diversified tech stack, offer integrated website enhancements, booking funnel optimization, and analytics to improve lead capture and conversion rates for events.

Revenue growth play Present affordable, modular solutions (e.g., marketing automation, CRM, vendor management) designed to scale with revenue potential from similar mid-sized competitors in the baking and events space.