Ecommerce Growth Small jewelry maker with an ecommerce cart and basic tracking has clear potential to grow online through conversion rate optimization, product page improvements, and retargeting campaigns. Propose CRO, analytics goals, and paid social testing to lift online revenue.

Wholesale Expansion Compact team and in-house design/manufacture support wholesale and retail partnerships. Recommend a wholesale portal, bulk pricing strategy, sample program, and trade-show outreach to diversify revenue beyond direct-to-consumer.

Brand Storytelling Vermont-based handmade products offer compelling brand story. Propose enhanced storytelling, sustainable packaging options, and content marketing to differentiate and build loyalty.

Tech Modernization Current tech stack includes Cloudflare, Windows Server, Rackspace Email, and analytics tooling; there is opportunity to modernize hosting, migrate to a scalable ecommerce platform, and integrate CRM and marketing automation.

Analytics Focus Piwik PRO Core indicates data-driven intent. Offer advanced analytics setup, funnel and cohort analysis, attribution modeling, and dashboards to guide marketing spend and product decisions.