Strong Distribution Network As the largest and most effective alcohol distributor in Wisconsin with multiple regional offices, Badger Liquor offers extensive coverage and distribution capabilities, presenting opportunities to partner with brands seeking regional market penetration.

Diverse Beverage Portfolio With recent partnerships like CBD seltzer water, Badger Liquor demonstrates openness to innovative and emerging beverage categories, indicating potential for introducing new health-conscious or functional drinks.

Growth and Revenue Generating between $50 million and $100 million in revenue, Badger Liquor is positioned as a financially stable company with capacity to expand its product line and invest in premium or niche beverage brands.

Modern Technology Adoption Utilizing cloud services, analytics, and digital tools, Badger Liquor is tech-savvy, which can facilitate sales and marketing collaborations through data-driven approaches and integrated supply chain solutions.

Leadership and Talent Recent strategic hires like a new Vice President of Human Resources suggest a focus on talent acquisition and organizational growth, offering opportunities to engage with key decision-makers for strategic sales negotiations.