Insights

Expansion Opportunity The recent acquisition of Badger Bus by First Student Inc. indicates a strategic expansion in Wisconsin, presenting potential sales opportunities in fleet upgrades, integrated transportation solutions, and partnership services to serve larger regional operations.

Market Rebound Despite recent workforce reductions following the loss of a major contract with Madison Metropolitan School District, Badger Bus's extensive fleet and diversified services suggest resilience and potential for market recovery and new contract acquisitions.

Technology Utilization The company employs a modern tech stack including Google Fonts, jQuery, and Bootstrap, which offers avenues for selling additional digital transformation tools, fleet management technologies, or customer engagement solutions tailored to transportation services.

Fleet Modernization Operating one of the largest and most modern motorcoach fleets in the Midwest, Badger Bus represents an ideal client for fleet maintenance, upgrade technologies, eco-friendly vehicle options, and safety enhancement products.

Service Diversification With multiple service brands including tour, casino trips, and conference transportation, the company’s diverse service portfolio opens opportunities for selling integrated booking platforms, real-time scheduling apps, and marketing solutions to enhance customer engagement and operational efficiency.

Badger Bus Tech Stack

Badger Bus uses 8 technology products and services including Google Fonts API, jQuery, Tawk.to, and more. Explore Badger Bus's tech stack below.

  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Tawk.to
    Live Chat
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Adobe Fonts
    Web Fonts
  • GoDaddy
    Web Hosting
  • TablePress
    Web Platform Extensions

Badger Bus's Email Address Formats

Badger Bus uses at least 1 format(s):
Badger Bus Email FormatsExamplePercentage
FirstL@badgerbus.comJohnD@badgerbus.com
74%
First@badgerbus.comJohn@badgerbus.com
16%
Last@badgerbus.comDoe@badgerbus.com
6%
FLast@badgerbus.comJDoe@badgerbus.com
4%

Frequently Asked Questions

Where is Badger Bus's headquarters located?

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Badger Bus's main headquarters is located at 5501 Femrite Drive, Madison, WI 53718, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Badger Bus's phone number?

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You can contact Badger Bus's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Badger Bus's official website and social media links?

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Badger Bus's official website is badgerbus.com and has social profiles on LinkedIn.

What is Badger Bus's SIC code NAICS code?

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Badger Bus's SIC code is 8211 - Elementary and Secondary Schools NAICS code is 484 - Truck Transportation.

How many employees does Badger Bus have currently?

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As of October 2025, Badger Bus has approximately 201 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Sales & Marketing / Hiring & Recruiting: C. M.Vice President Of Sales & Marketing / Hiring & Recruiting: C. M.Member-Cfo: D. M.. Explore Badger Bus's employee directory with LeadIQ.

What industry does Badger Bus belong to?

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Badger Bus operates in the Truck Transportation industry.

What technology does Badger Bus use?

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Badger Bus's tech stack includes Google Fonts APIjQueryTawk.toGoogle Tag ManagerBootstrapAdobe FontsGoDaddyTablePress.

What is Badger Bus's email format?

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Badger Bus's email format typically follows the pattern of FirstL@badgerbus.com. Find more Badger Bus email formats with LeadIQ.

When was Badger Bus founded?

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Badger Bus was founded in 1920.

Badger Bus

Truck TransportationUnited States201-500 Employees

Badger Transportation Services Inc. is a family owned and operated company that was founded in 1920 and has offered outstanding sales and service ever since. As a motorcoach operator, line run provider, school bus fleet operator, para-transit vehicles and tour operator, we can help with all your transportation and travel plans.

From motorcoach, vintage trolley and school bus rental to conference transportation services, and escorted tours, we have the right product for your group transportation and travel needs. Our family of brands includes:

    Badger Coaches
    Badger Bus Lines
    Badger Tour & Travel
    High Rollers Casino Bus Trips

Badger operates one of the largest and most modern motorcoach fleets in the Midwest. Our safety record is unsurpassed in the industry. We have the ability to accommodate all your group transportation needs. Your request will be handled quickly, efficiently, and affordably. Experience the Badger Difference as we invite you to travel with Bucky. Thank you for visiting our web site and we look forward to serving you sometime in the near future.

Section iconCompany Overview

Headquarters
5501 Femrite Drive, Madison, WI 53718, US
Phone number
SIC Code
8211 - Elementary and Secondary Schools
NAICS Code
484 - Truck Transportation
Founded
1920
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Badger Bus's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Badger Bus's revenue is estimated to be in the range of $100M$250M

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