Midwest Leader As the leading art news and 60-minute interview program in the Midwest with an international focus, Bad at Sports offers advertisers access to a highly engaged, niche audience at the intersection of contemporary art education and business, with potential for regional sponsorships and national syndication.

Lean Team With a small team, the operation is lean and agile, enabling cost-effective partnerships, outsourced production, and scalable sponsorship packages that can grow without heavy overhead.

Sponsorship Potential The award-winning status and specialist focus create strong monetization opportunities through sponsored content, event tie-ins, and cross-promotions with galleries, studios, museums, and art fairs.

Analytics Ready A tech stack that includes security and analytics tools such as Cloudflare, Google Analytics, and security headers supports data-driven outreach and reliable delivery for digital advertising campaigns.

Niche Positioning Niche positioning in the art media landscape, contrasted with larger outlets, offers clear collaboration opportunities with national platforms for syndication, shared content, or bundled sponsorships.