Campus Collaborations Backpocket has an existing collaboration with an Iowa State brewing class to sell student-made IPA, indicating strong potential to expand campus-focused co-branding and B2B sales with universities and college retailers, enabling pilot releases, tastings, and on-site retail placements.

Growth & Integration With the Peace Tree acquisition completed in 2024 and a forthcoming acquisition by SingleSpeed with relocation plans, Backpocket is navigating rapid growth and integration, creating opportunities to provide M&A advisory, branding consolidation, packaging design updates, and supply chain coordination services.

Regional Partnerships Active collaborations with NewBo City Market and events such as Clone Fest position Backpocket to expand wholesale distribution, taproom partnerships, co-branded marketing, and event sponsorship opportunities across Iowa and the Midwest.

Digital Marketing The tech stack includes Squarespace Craft CMS and Google Analytics, suggesting opportunities to optimize direct-to-consumer merchandise sales, limited-release programs, loyalty initiatives, and CRM-driven partner management to accelerate growth.

Production Partnerships Plans to relocate production to Waterloo alongside ongoing expansion create demand for contract brewing, co-packing, packaging lines, and logistics optimization; vendors can offer turnkey brewing capacity, packaging equipment, and distribution support to scale operations.