Insights

Targeted Niche Ecommerce retailer focusing on niche and family-oriented products with multiple web properties, indicating opportunities to cross-sell across FamilyPoolFun, FamilyGoKarts, and SpendLessOnHeat portals to maximize customer lifetime value.

Growth Markets Customer base exceeding 40,000 shoppers and seasonal staff fluctuations suggest demand surges around holidays and family-centric events, presenting seasonal promo and bundle opportunities.

Tech Enablement Tech stack based on WordPress, Google Workspace, and GoDaddy implies openness to added ecommerce integrations, marketing automation, and performance optimization without heavy residual tech debt.

Financial Scale Revenue range of one to ten million dollars positions BW Inc as a high-potential client for mid-market tools, services, and channel partnerships aimed at growth acceleration and operational efficiency.

People & Culture Small, flexible team with strong customer support emphasis offers opportunities for services that enhance remote collaboration, onboarding, and training programs to boost retention and sales readiness.

Similar companies to Backer Wencel Incorporated

Backer Wencel Incorporated Tech Stack

Backer Wencel Incorporated uses 8 technology products and services including gstatic.com, WordPress, Google Workspace, and more. Explore Backer Wencel Incorporated's tech stack below.

  • gstatic.com
    Content Delivery Network
  • Content Management System
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • WordPress Block Editor
    Page Builders
  • GoDaddy
    Web Hosting
  • Apache
    Web Servers

Backer Wencel Incorporated's Email Address Formats

Backer Wencel Incorporated uses at least 3 email formats:
Backer Wencel Incorporated Email FormatsExamplePercentage
First.Last@bwincorporated.comJohn.Doe@bwincorporated.com
71%
LastF@bwincorporated.comDoeJ@bwincorporated.com
15%
Last.First@bwincorporated.comDoe.John@bwincorporated.com
14%

Frequently Asked Questions

What is Backer Wencel Incorporated's official website and social media links?

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Backer Wencel Incorporated's official website is bwincorporated.com and has social profiles on LinkedIn.

How much revenue does Backer Wencel Incorporated generate?

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As of August 2026, Backer Wencel Incorporated's annual revenue is estimated to be $1M - $10M.

What is Backer Wencel Incorporated's SIC code and NAICS code?

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Backer Wencel Incorporated's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Backer Wencel Incorporated have currently?

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As of August 2026, Backer Wencel Incorporated has approximately 3 employees across 2 continents, including North America and Europe. Key team members include President: B. J. Explore Backer Wencel Incorporated's employee directory with LeadIQ.

What industry does Backer Wencel Incorporated belong to?

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Backer Wencel Incorporated operates in the Retail industry.

What technology does Backer Wencel Incorporated use?

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Backer Wencel Incorporated's tech stack includes gstatic.com, WordPress, Google Workspace, Google Fonts API, Twemoji, WordPress Block Editor, GoDaddy and Apache.

What is Backer Wencel Incorporated's email format?

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Backer Wencel Incorporated's email format typically follows the pattern of First.Last@bwincorporated.com. Find more Backer Wencel Incorporated email formats with LeadIQ.

When was Backer Wencel Incorporated founded?

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Backer Wencel Incorporated was founded in 1990.
Backer Wencel Incorporated logo

Backer Wencel Incorporated

RetailMinnesota, United States2-10 Employees

Backer Wencel Incorporated operates as an ecommerce retailer focusing on niche, specialty products with a family-oriented tilt. It manages several web properties, including FamilyPoolFun.com, FamilyGoKarts.com, and SpendLessOnHeat.com, to reach shoppers seeking targeted items. The business positions itself within the retail sector by supplying family-focused products through its online storefronts. Based in Browns Valley, Minnesota, the company describes its team as a small, close-knit group with seasonal fluctuations. It serves a growing customer base exceeding 40,000 people, and it emphasizes dependable product selection and customer support for its online audience.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Backer Wencel Incorporated's revenue is estimated to be in the range of $1M - $10M

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