Insights

Retail Expansion Targeted opportunities with major retailers are ongoing and expanding, including partnerships with Target, Sam's Club, Walmart Neighborhood Market, Kroger, Whole Foods, The Home Depot, Lowe's, and Tractor Supply. This indicates strong shelf presence and growing demand for organic gardening products across mass and club channels.

Product Line Growth Recent launches of Organic Seeds and Soils, Organic Mushroom Compost, and Organic Master Potting Mix suggest a broadening product portfolio that can drive cross-sell and upsell across existing retail partners and online channels.

Significant Distribution Products distributed in over 15,000 stores and online via Amazon, with national availability for soils and seeds, create wide market reach and scale advantages for new SKUs and bundle offers.

Sustainability Position Founders’ strong sustainability and innovation credentials, plus high-profile recognition and TEDx engagements, support premium positioning and opportunities for co-branded campaigns, educational content, and sustainability-focused retailer programs.

Financial Backing Funding history and revenue scale indicate a solid growth trajectory, enabling investment in joint marketing, higher-velocity promotions, and retail-exclusive line extensions with retailers seeking competitive organic gardening solutions.

Similar companies to Back to the Roots, Inc.

Back to the Roots, Inc. Tech Stack

Back to the Roots, Inc. uses 8 technology products and services including Crazy Egg, Hotjar, Amazon Web Services, and more. Explore Back to the Roots, Inc.'s tech stack below.

Media & News

Back to the Roots, Inc.'s Email Address Formats

Back to the Roots, Inc. uses at least 4 email formats:
Back to the Roots, Inc. Email FormatsExamplePercentage
First@backtotheroots.comJohn@backtotheroots.com
82%
First.Last@backtotheroots.comJohn.Doe@backtotheroots.com
10%
Last@backtotheroots.comDoe@backtotheroots.com
7%
FLast@backtotheroots.comJDoe@backtotheroots.com
1%

Frequently Asked Questions

What is Back to the Roots, Inc.'s phone number?

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You can contact Back to the Roots, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back to the Roots, Inc.'s official website and social media links?

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Back to the Roots, Inc.'s official website is backtotheroots.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Back to the Roots, Inc. generate?

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As of August 2026, Back to the Roots, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Back to the Roots, Inc.'s NAICS code?

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Back to the Roots, Inc.'s NAICS code is 31-33 - Manufacturing.

How many employees does Back to the Roots, Inc. have currently?

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As of August 2026, Back to the Roots, Inc. has approximately 90 employees across 6 continents, including North America, Europe and Asia. Key team members include Vice President Finance And Administration: W. H., President: N. B. D. and President: M. S. Explore Back to the Roots, Inc.'s employee directory with LeadIQ.

What industry does Back to the Roots, Inc. belong to?

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Back to the Roots, Inc. operates in the Manufacturing industry.

What technology does Back to the Roots, Inc. use?

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Back to the Roots, Inc.'s tech stack includes Crazy Egg, Hotjar, Amazon Web Services, WordPress, Google Cloud, Klaviyo, Google Pay and WP Engine.

What is Back to the Roots, Inc.'s email format?

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Back to the Roots, Inc.'s email format typically follows the pattern of First@backtotheroots.com. Find more Back to the Roots, Inc. email formats with LeadIQ.

How much funding has Back to the Roots, Inc. raised to date?

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As of August 2026, Back to the Roots, Inc. has raised $54M in funding. The last funding round occurred on Apr 21, 2022 for $18M.

When was Back to the Roots, Inc. founded?

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Back to the Roots, Inc. was founded in 2009.
Back to the Roots, Inc. logo

Back to the Roots, Inc.

ManufacturingCalifornia, United States51-200 Employees

Back to the Roots, Inc. is a manufacturing company based in Oakland, California that specializes in organic gardening products and is headquartered at 100 Webster Suite 200, Oakland, CA 94607. It was founded by Nikhil Arora and Alejandro Velez, who started the business as an urban mushroom farm before expanding into a national brand. The company offers an award-winning line of organic soils, seeds, plant foods, raised beds, and indoor gardening kits. Its products are distributed in more than 15,000 stores, including Walmart, The Home Depot, Target, Lowe's, Tractor Supply, and Whole Foods, as well as on Amazon. The founders have received global recognition for sustainability and entrepreneurship, and the company has been described as the fastest-growing gardening company in the United States. Back to the Roots employs between 51 and 200 people and pursues a mission to reconnect families to their food and the land.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $54M

    Back to the Roots, Inc. has raised a total of $54M of funding over 11 rounds. Their latest funding round was raised on Apr 21, 2022 in the amount of $18M as a Debt Financing.

  • $25M - $50M

    Back to the Roots, Inc.'s revenue is estimated to be in the range of $25M - $50M

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