Insights

Major Retail Presence Back to the Roots distributes its organic gardening products in over 15,000 stores including Walmart, The Home Depot, Target, Lowe’s, Tractor Supply, Whole Foods, and on Amazon, presenting a broad retail footprint ripe for deeper channel expansion and cross-sell opportunities with national and regional grocers and home improvement retailers.

Strategic Partnerships Recent expansions with Target, Sam's Club, and ongoing stores nationwide indicate a successful partner program and a platform to negotiate exclusive SKUs, seasonal bundles, or co-branded campaigns to accelerate shelf-space and drive incremental volume.

New Product Lines Launches of organic seeds, soils, Organic Mushroom Compost, and Organic Master Potting Mix broaden the product ecosystem, enabling bundling opportunities, value packs, and package-level promotions across existing retailers and online channels.

Growth Momentum Steady year-over-year expansion as the fastest-growing gardening company with multi-channel distribution and a recent influx of funding suggests capacity to support bigger purchase orders, regional promotions, and improved lead times for retailers.

Eco Brand Story Founders’ sustainability and entrepreneurship narrative, award recognition, and media exposure create high brand equity for co-marketing, in-store demos, influencer partnerships, and educational campaigns that can drive trial, loyalty, and premium pricing across retailers.

Back to the Roots, Inc. Tech Stack

Back to the Roots, Inc. uses 8 technology products and services including Unpkg, Webpack, Bunny Fonts, and more. Explore Back to the Roots, Inc.'s tech stack below.

  • Unpkg
    Content Delivery Network
  • Webpack
    Development
  • Bunny Fonts
    Font Scripts
  • Bounce Exchange
    Marketing Automation
  • Google Pay
    Payment Processing
  • MediaElement.js
    Video Players
  • Sitelinks Search Box
    Web Tools And Plugins
  • Sumo
    Widgets

Media & News

Back to the Roots, Inc.'s Email Address Formats

Back to the Roots, Inc. uses at least 1 format(s):
Back to the Roots, Inc. Email FormatsExamplePercentage
First@backtotheroots.comJohn@backtotheroots.com
82%
First.Last@backtotheroots.comJohn.Doe@backtotheroots.com
10%
Last@backtotheroots.comDoe@backtotheroots.com
7%
FLast@backtotheroots.comJDoe@backtotheroots.com
1%

Frequently Asked Questions

What is Back to the Roots, Inc.'s phone number?

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You can contact Back to the Roots, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Back to the Roots, Inc.'s official website and social media links?

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Back to the Roots, Inc.'s official website is backtotheroots.com and has social profiles on LinkedInCrunchbase.

How much revenue does Back to the Roots, Inc. generate?

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As of July 2026, Back to the Roots, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Back to the Roots, Inc.'s NAICS code?

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Back to the Roots, Inc.'s NAICS code is 31-33 - Manufacturing.

How many employees does Back to the Roots, Inc. have currently?

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As of July 2026, Back to the Roots, Inc. has approximately 90 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Vice President Finance And Administration: W. H.President: N. B. D.President: M. S.. Explore Back to the Roots, Inc.'s employee directory with LeadIQ.

What industry does Back to the Roots, Inc. belong to?

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Back to the Roots, Inc. operates in the Manufacturing industry.

What technology does Back to the Roots, Inc. use?

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Back to the Roots, Inc.'s tech stack includes UnpkgWebpackBunny FontsBounce ExchangeGoogle PayMediaElement.jsSitelinks Search BoxSumo.

What is Back to the Roots, Inc.'s email format?

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Back to the Roots, Inc.'s email format typically follows the pattern of First@backtotheroots.com. Find more Back to the Roots, Inc. email formats with LeadIQ.

How much funding has Back to the Roots, Inc. raised to date?

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As of July 2026, Back to the Roots, Inc. has raised $54M in funding. The last funding round occurred on Apr 21, 2022 for $18M.

When was Back to the Roots, Inc. founded?

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Back to the Roots, Inc. was founded in 2009.
Back to the Roots, Inc. logo

Back to the Roots, Inc.

ManufacturingCalifornia, United States51-200 Employees

Back to the Roots, Inc. is a manufacturing company based in Oakland, California that specializes in organic gardening products and is headquartered at 100 Webster Suite 200, Oakland, CA 94607. It was founded by Nikhil Arora and Alejandro Velez, who started the business as an urban mushroom farm before expanding into a national brand. The company offers an award-winning line of organic soils, seeds, plant foods, raised beds, and indoor gardening kits. Its products are distributed in more than 15,000 stores, including Walmart, The Home Depot, Target, Lowe's, Tractor Supply, and Whole Foods, as well as on Amazon. The founders have received global recognition for sustainability and entrepreneurship, and the company has been described as the fastest-growing gardening company in the United States. Back to the Roots employs between 51 and 200 people and pursues a mission to reconnect families to their food and the land.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $54M

    Back to the Roots, Inc. has raised a total of $54M of funding over 11 rounds. Their latest funding round was raised on Apr 21, 2022 in the amount of $18Mas a debt_financing.

  • $25M - $50M

    Back to the Roots, Inc.'s revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $54M

    Back to the Roots, Inc. has raised a total of $54M of funding over 11 rounds. Their latest funding round was raised on Apr 21, 2022 in the amount of $18Mas a debt_financing.

  • $25M - $50M

    Back to the Roots, Inc.'s revenue is estimated to be in the range of $25M - $50M

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