Insights

Expanding Market Presence Baby Bunting's recent acquisition by HMC Capital and its launch of a new online marketplace indicate a strategic effort to expand its market reach and customer base. Sales opportunities can be explored through partnerships, targeted marketing, and enhanced digital channels to capitalize on this growth.

Digital Engagement Growth With the implementation of advanced tech tools like Power BI, LiveChat, and integrated online platforms, Baby Bunting demonstrates a strong focus on digital customer engagement. This creates avenues for offering complementary marketing solutions, personalized experiences, or data analytics services.

Leadership & Strategic Direction The appointment of a new Chief Product and Strategy Officer and the hiring of experienced leadership like Mark Teperson suggest a focus on innovation and strategic expansion. Business development efforts can align with their growth plans by providing innovative products or strategic consultancy services.

Financial Opportunity With a revenue range of $50 million to $100 million, Baby Bunting is in a growth phase with substantial financial capacity to invest in new initiatives. Potential sales opportunities include supply chain solutions, technology upgrades, and marketing partnerships that support their expansion strategies.

Customer-Centric Approach Baby Bunting's core purpose of supporting new and expectant parents, combined with its values of caring and honesty, indicate openness to partnerships that enhance customer experiences, such as innovative retail solutions, loyalty programs, or value-driven product offerings.

Similar companies to Baby Bunting

Baby Bunting Tech Stack

Baby Bunting uses 8 technology products and services including Google Conversion Tracking, Rakuten, Power BI, and more. Explore Baby Bunting's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Rakuten
    Affiliate Advertising Networks
  • Power BI
    Business Intelligence
  • OWL Carousel
    Javascript Libraries
  • LiveChat
    Live Chat
  • Australia Post
    Logistics
  • Microsoft
    Miscellaneous
  • Windows 11
    Operating Systems

Baby Bunting's Email Address Formats

Baby Bunting uses at least 1 format(s):
Baby Bunting Email FormatsExamplePercentage
FirstL@babybunting.com.auJohnD@babybunting.com.au
66%
First.Last@babybunting.com.auJohn.Doe@babybunting.com.au
32%
First@babybunting.com.auJohn@babybunting.com.au
1%
First.Middle@babybunting.com.auJohn.Michael@babybunting.com.au
1%

Frequently Asked Questions

Where is Baby Bunting's headquarters located?

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Baby Bunting's main headquarters is located at 153 National Dr, Dandenong South, Victoria 3175, AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Baby Bunting's phone number?

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You can contact Baby Bunting's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baby Bunting's official website and social media links?

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Baby Bunting's official website is babybunting.com.au and has social profiles on LinkedInCrunchbase.

What is Baby Bunting's NAICS code?

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Baby Bunting's NAICS code is 44-45 - Retail Trade.

How many employees does Baby Bunting have currently?

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As of October 2025, Baby Bunting has approximately 1K employees across 4 continents, including OceaniaAsiaEurope. Key team members include Ceo & Managing Director: M. T.Cfo: D. H.Chief Customer Officer And Chief Data Analytics Officer: C. M.. Explore Baby Bunting's employee directory with LeadIQ.

What industry does Baby Bunting belong to?

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Baby Bunting operates in the Retail industry.

What technology does Baby Bunting use?

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Baby Bunting's tech stack includes Google Conversion TrackingRakutenPower BIOWL CarouselLiveChatAustralia PostMicrosoftWindows 11.

What is Baby Bunting's email format?

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Baby Bunting's email format typically follows the pattern of FirstL@babybunting.com.au. Find more Baby Bunting email formats with LeadIQ.

When was Baby Bunting founded?

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Baby Bunting was founded in 1979.

Baby Bunting

RetailAustralia1001-5000 Employees

We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything. 

Our vision - to be the most loved baby retailer for every family, everywhere
Our core purpose - to support new and expectant parents in the early years of parenthood. 
Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold.

We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.

Section iconCompany Overview

Headquarters
153 National Dr, Dandenong South, Victoria 3175, AU
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1979
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    Baby Bunting's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Baby Bunting's revenue is estimated to be in the range of $50M$100M

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