Small scale Purification Target a micro-business or residential market in wellness and fitness facilities that require basic water purification or filtration solutions, leveraging their small team size and localized US operation.

Digital Presence Leverage their current tech stack (Google Analytics, Facebook, Bootstrap) to propose modernization of digital marketing, e-commerce or lead capture for purification services aimed at local customers.

Growth Readiness Position scalable, easy-to-implement purification upgrades and maintenance plans that fit a 2-10 employee business, highlighting affordable service contracts and remote monitoring options.

Competitive Benchmark Use benchmarks from similar firms (Aquasana, Pentair, Watts) to craft messaging around value, reliability, and local service support, offering tailored bundles for small wellness-oriented clients.

Strategic Partnerships Explore cross-sell opportunities with adjacent wellness services or fitness facilities and align with regional distributors or installers to expand reach and installation capacity.