Telco Data Strength Axonix is a Telefónica-owned mobile first data expert and ad exchange offering high-quality 1st party telco-verified datasets with location insights. This positions them well to upsell premium data onboarding, audience extension, and location-based targeting services to advertisers, networks, and data providers seeking trusted telco attributes.

Global Reach With offices in London, Barcelona, and Kiev and global operations, Axonix can support multinational campaigns and cross-border data partnerships. Sales opportunities include offering global or regional data collaborations, international programmatic deals, and localized measurement solutions for advertisers and publishers.

Real-Time Analytics Axonix underpins services with award-winning real-time analytics and measurement reporting. Potential upsell includes advanced attribution, real-time optimization dashboards, and integration services for DSPs, ad tech platforms, and brand marketers seeking timely campaign insights.

Location and Footfall Location-derived insights, geo-behavioral attributes, and footfall attribution tools are core differentiators. This creates sales opportunities for brick-and-mortar retailers, hospitality and event advertisers, and location-driven campaigns seeking measurable store visit impact and proximity targeting.

Growth and Partnerships Past acquisitions and strategic moves (Statiq deal, Ericsson Emodo relationship) indicate a readiness to partner and consolidate data assets. Target potential collaborations with DSPs, DMPs, telecom operators, and content publishers to expand data partnerships, exchange capabilities, and monetization opportunities.