Global reach Choice Genetics operates across four continents with subsidiaries in Brazil, France and Poland and markets breeding stock in over 37 countries, presenting cross-border sales opportunities and channel expansion.

Strategic merger The integration of Choice Genetics France, Poland and Brazil into the Axiom Group in 2023 positions the combined entity as a French genetics leader and elevates the Axiom brand to a top five global player, signaling increased credibility and potential for larger multi-country deals.

Growth potential Revenue is in the range of tens of millions, indicating a mid-market footprint with room to upsell larger contracts, premium genetics programs, and expanded service offerings to existing pork producers.

R&D focus Long-term investment in research and development suggests ongoing innovation in genetics and breeding stock performance, creating opportunities for collaborations, trials, and performance-based partnerships with customers.

Key markets & roles Recent leadership appointments in sales and technical management for Africa and ongoing USA expansions point to active regional growth; align outreach with regional sales teams, identify distributor partners, and target high-potential pork producer segments in those locales.