Target Market North America Focus sales on municipal water and wastewater utilities and consulting engineers in Canada and the United States to adopt AWI's custom filtration systems, including the Phoenix Underdrain and Panel systems and Puracite media, for plant upgrades and new builds.

Sustainable Filtration Advantage Leverage AWI's specialization in granular media filtration to deliver sustainable improvements in plant performance, including energy efficiency, reduced chemical use, and longer media life for potable and wastewater treatment.

Aftermarket Services Grow revenue through replacement media and optimization services, complemented by maintenance contracts and refurbishment projects for existing filtration assets managed by plant operators and engineers.

Channel Partnerships Capitalize on established relationships with consulting engineers and plant operators, and pursue alliances with EPCs and procurement teams to win bids and secure long-term service agreements.

Growth Readiness With a mid-market footprint and credible revenue, AWI has opportunities to expand within North America by targeting regional utilities and multi-site facilities across Canada and the US to scale deployment of Phoenix and Puracite filtration solutions.