Innovative Product Launches AVR has a strong track record of launching advanced machinery, such as the PUMA series and Ceres series, demonstrating its commitment to technological innovation in potato cultivation equipment. Marketing these innovations to growers seeking high efficiency and precision can open sales opportunities.

Emphasis on Precision Farming Recent introductions like the Ceres 440 planter and camera systems for the PUMA harvesters indicate a focus on precision agriculture. Targeting large-scale farmers and agribusinesses investing in yield optimization technologies presents a promising sales avenue.

Market Expansion Potential AVR's new product lines and dedicated used equipment brand, AVR Green Select, suggest active efforts to broaden market reach and re-market existing machinery. These initiatives create cross-selling and upgrade opportunities for existing customers and new prospects.

Focus on Sustainability and Efficiency AVR's mission to help customers store more crops with less input aligns with current market trends emphasizing sustainability. Marketing these energy-efficient and input-reducing machinery can attract environmentally conscious buyers.

Digital Capabilities Utilizing a modern tech stack including SAP ERP, Google Analytics, and cloud services, AVR demonstrates operational and customer data integration. Leveraging this digital infrastructure can support targeted sales campaigns and customer relationship management, enhancing engagement.