Brand Prominence AFM is the leading avocado brand in the U.S. with broad recognition and a large share of U.S. avocado consumption, presenting a strong platform for co-branded campaigns, sponsorships, and retail partnerships with grocers and food brands.

Health & Wellness AFM has aligned with health initiatives (American Diabetes Association partnership) and promotes good health benefits of avocados, offering opportunities to pitch wellness programs, nutrition education campaigns, and health-focused product collaborations.

Digital & AI Innovation Recent AI powered experiences and tools (AI cooking tool, AI avatar campaigns, interactive AI experiences) indicate openness to advanced digital activations, data-driven targeting, and personalized marketing collaborations with tech and media partners.

Sports & Entertainment Active partnerships and high-profile campaigns with Rob Gronkowski and sports events (Big Game activations) create avenues for sponsored experiences, athlete-led promotions, and cross-promotions with sports brands and venues.

Partnership Network Strategic alliances with Mission Produce and large distribution channels, plus a broad retailer and export ecosystem, suggest sales opportunities in co-marketing programs, supply chain collaborations, and joint promotions with produce distributors and retailers.