Donor Engagement Aviva Tucson already leverages Mailchimp and Shopify, suggesting a clear path to enhance donor outreach and merchandise-driven fundraising. A lightweight donor relationship management (CRM) integration and automated campaigns could boost donor retention and average gift size without a large tech lift.

Center Enablement The 2019 Center of Excellence initiative indicates readiness to scale program operations; opportunities include project management tooling, outcome tracking dashboards, and grant-ready reporting to attract funders and demonstrate impact.

Grants Prospecting With mid-sized revenue and a CPS-focused mission, there is potential to support grant acquisition and compliance efforts through affordable grant management software, proposal development, and impact reporting to meet funder requirements.

Community Partnerships Past collaboration with local organizations shows a receptive network for sponsorships and volunteer programs; we can help formalize partnerships, sponsorship packages, and volunteer management to expand community engagement and fundraising channels.

Data Driven Fundraising A targeted data and analytics plan may improve ROI on fundraising and program delivery by leveraging their existing MySQL, Google Tag Manager, and Extendify stack for performance dashboards, donor analytics, and campaign measurement.