Launch Momentum Avitech just launched Pacific MS-1 Plus at InfoComm 2025 featuring 4K60 multiview, KVM, matrix switching, signaling an active product roadmap and a willingness to showcase new capabilities; great opportunity to target mid-to-large AV integrators and broadcasters attending InfoComm; propose outreach to distributors and resellers and leverage this to drive demos and pilots.

US Sales Expansion New appointment of Don Hosmer as U.S. National Sales Manager signals a strategic push into the U.S. market; sales opportunities exist in building a formal channel partner program, regional reps, and direct enterprise outreach; propose to align with regional AV integrators, security integrators, and IT networks.

Niche Expertise 30 years in pro AV and 30k units deployed across private/public sectors indicate a credible, specialized vendor with experience in high-end multiview, KVM, and over IP solutions; pitch to institutions and broadcasters that require reliable, award-winning products and strong support; emphasize durability and long-term upgrade path.

Market Focus Product portfolio targets professional AV, broadcast, security, and IT markets; opportunities include video wall, multiviewers, KVM over IP; align with customers needing robust matrix switching and IP-based workflows; propose integrated trials with security surveillance and command centers.

Channel Growth With a lean team and new U.S. sales leadership, there is a clear opportunity to develop a partner ecosystem including AV integrators, security install firms, and IT networks; propose a channel program with MDF, training, demos, and joint marketing to scale reach.