Brand heritage Leverage Avery’s long-standing history in self-adhesive labels and office supplies to position as a trusted supplier for Canadian schools, small businesses, and packaging operations seeking reliable labeling solutions.

SMB footprint With 11-50 employees and a revenue profile in the low millions, target small to mid-market organizations in Canada that require cost-effective labeling, binders, dividers, and related office products.

Community partnerships Capitalize on existing community and education-aligned initiatives like the AveryGivesBack program to open doors with school boards, libraries, and nonprofit partners for bulk or recurring labeling and organizational supplies.

Digital enablement Promote Avery Design & Print and online/offline customization capabilities to attract customers needing quick-turnaround labels, templates, and print-on-demand solutions for events, classrooms, and small offices.

Growing footprint Position as a scalable supplier for Canadian retailers, distributors, and small manufacturers looking for reliable labeling, binders, and office products to support growth, with potential upsell to packaging and organization ecosystems.