Strategic Acquisition Leverage the Oracle of record: Avere was acquired by Microsoft in 2018 to accelerate high-performance computing in Azure. Sales conversations can target enterprises already invested in Microsoft Azure seeking optimized hybrid cloud storage and performance enhancements for large-scale compute workloads.

High-Performance Focus Avere specializes in NFS/SMB file-based storage for Linux and Windows in cloud, hybrid, and on‑prem environments. Position offerings around significantly improving performance and scalability for large, compute-intensive workflows in media, entertainment, and similar industries.

Industry Signals Recent engagements with Sony Pictures Imageworks and other studios highlight a pattern of demand for cost reduction and faster time-to-market in media and entertainment. Target studios, post houses, and visual effects studios with workloads that benefit from fast I/O and cache-forward storage solutions.

Funding & Growth Historically raised substantial funding and attracted backers like Google, indicating credibility and potential for ongoing product development. Use these signals to approach enterprise customers seeking validated technology with continued innovation and partner ecosystems.

SMB to Mid-Market fit With a lean team and revenue in the low millions, Avere sits between SMB and mid-market segments. Focus on mid-size enterprises within cloud-first environments that need hybrid storage performance without large-scale, traditional storage deployments.