Expanding Customer Base AVA & MAY has successfully grown its online customer base to over 2 million, highlighting strong digital engagement and potential for targeted marketing collaborations to further increase brand loyalty and sales.

Multichannel Presence With a significant retail presence across Germany and online channels, there is an opportunity to collaborate with brick-and-mortar and e-commerce outlets to enhance product visibility and expand distribution.

Sustainability Focus The company's emphasis on sustainable products aligns well with the increasing demand for eco-friendly home fragrances, opening avenues for premium offerings and eco-conscious consumer campaigns.

Growth Potential Operating in a niche premium fragrance market with a revenue range of up to 10 million dollars, AVA & MAY presents growth opportunities through product line expansion or entry into new European markets.

Market Trends Alignment The company's focus on long-lasting fragrances and home scenting meets current market trends driven by consumers spending more time at home, indicating potential for new product innovations and seasonal collections.